Male Model Ben DeViller Announced as Boutique Dress Brand, Ashley and Ilona, Ambassador
It's no secret to their client base, that Ashley and Ilona vintage dresses are making women all over the country look and feel glamourous. Borne from a passion to help women of all body shapes find their perfect cocktail dress, founder Ashley has gone one step further and taken on the help from a male model to catapult her all-female brand to a wider audience.
Ashley talks about the idea of engaging a male model to introduce her designs to new clients,
"I know I have a unique brand that makes women feel gorgeous. Once they try my dresses, my customers always come back and buy from me again.
Each of my dresses are manufactured in limited numbers to behold their uniqueness, and they are presented in beautiful hand-crafted boxes with a hologram that contains my current designs. So, I thought, how can I steal the attention of potential customers who don’t yet know about my brand, and go up against the bigger department stores who stock vintage dresses too.
I'm happy with the journey of my brand so far, but now it's the time to really work on expanding my client base. So, what better way to capture a lady's attention then to get on board a good-looker with brains, not just brawn, who loves my brand too!"
Ashley made the decision to engage former Canadian, and now Australian resident, Ben DeViller as her Ashley and Ilona brand ambassador.
"I've known Ben for a while now and I have bounced ideas off him since the inception of Ashley and Ilona. He has a real enthusiasm for vintage couture and fashion, and I have found his 'never give up' attitude is simply contagious".
Ben ventured to Australia to work on his dream of becoming a model actor, and he figured that Sydney (the bright lights as he likes to refer to it) was a good grounding for him. With his dazzling green eyes, brown hair, and tattooed masculinity, Ashley cottoned straight on to his potential association with her vintage couture.
Ben knows about true discipline having gained qualifications in the Canadian Armed Forces as a basic soldier. He is well-structured in leadership and management, confident, energetic, professional, and just a tad good looking too.
"Ben is someone I can rely on through his intelligence, previous work in the fashion industry, and his genuine knack for providing great advice", Ashley said.
Ben likes to make people laugh and, along with his acting and modelling pursuits, has been actively involved in hosting various events throughout Sydney.
Watch out for Ben and Ashley as they couple together for the Ashley and Ilona catwalk event on the 1st November, being hosted in Martin Place, Sydney. Ashley plans on unveiling some of her new vintage dress designs, and looks forward to introducing Ben in person.
Ashley and Ilona are now in search of their Brand Rep 2017! Could you fill the shoes of Ilona? This competition is open to females 18 years and over.
- For full details about the competition, and more about Ashley and Ilona: www.ashleyandilona.com.au
- For details about brand ambassador, Ben DeViller find him on Instagram @thebendeviller